Provincial Towns
Cup build-up

The Brief

Engage with the Provincial Towns Cup audience on Eir Sport and online, providing an emotional and engaging insight into the community.

The production

A video that meets the people behind the team: past players, the supporters, local business’s that support the team, and Sean O’Brien, a former Tullow player.

An emotional look at the spirit behind the team that got them the big win.

“It takes a whole town to win” played online and on Eir Sport pre match.



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