Ploughing
Championships
Client brief
To provide maximum innovation, engagement and exposure to the widest audience as the main sponsor at the National Ploughing Championships through: Online video, onsite general public, our onsite stand visits and the media.
Pre-event engagement
An emotional look at the O’Reilly farm in Kilkenny in a pre-event engagement with the farming community.
Online engagement
We streamed a live show each day.
Drawing visitors to the client stand
A live mix of on stage action and pre-recorded content shown on a Jumbo screen outside the tent, for the entire show.
Media distribution onsite
Capturing and distributing content throughout the show, hourly to the media.
On Stand Engagement
A 360° Virtual Reality Experience. Produced with the latest Drone and 360° VR cameras, and played through experience chairs with VR headsets. This allowed visitors to experience a 360° flight and tractor driving ploughing experience.
Post event engagement
Highlights of the event were aired the following week.
Results
Over 100.000
views of O’Reilly video. Largely farming community
Over 140.000
views of live show. Largely farming community
291.000
onsite attendees walked past our screen.
1500
largely young farming community experienced the VR production.
Over 800,000
viewers of our video output from the show.
Measurement
All targets in all areas met and exceeded. Both in numbers and engagement.
Bonkers.ie Award for
Best Digital Marketing Campaign of 2016
