Junk Kouture
at 3 Arena
Client Brief
Produce content for Youtube, Instagram, Snapchat and Facebook to engage early on in this project timeline.
Produce content to encourage, inspire and inform the applicants in this competition throughout the process, from design to manufacture and ultimately performance in the Three Arena in front of 8,000 guests. To bring the judges, including Louis Walsh to the forefront of the process early on in the timeline.
Solution
In three words Junk Kouture is Fabulous, Current and above all else Fun.
We developed a suite of video content for the fashion competition raising environmental awareness amongst Irish teens with these ideals in mind. Alongside social media personality, James Kavanagh we visited schools the length and breadth of Ireland inviting them to join us at the final in the Three Arena. We also spoke to experts in their area to give their top tips and created a stunning video of the final event.
Top Tips
A series of experts/role models giving tips on everything from performance to makeup.
Wildcards
Surprise visits to schools, presenting a Wildcard to students who thought they didn’t make it.
Silver Tickets
The moment school teams find out they made it to the 3Arena final.
Judges Videos
Get to know Louis Walsh and the other judges.
Event
Highlights of an amazing experience for these students.
