Irish Haemophilia Society
50th Anniversary
The brief
Bring the thinking behind a work of art to the viewer. Explain the art, what the inspiration and motivation is that brought the artist to create the piece. Engage online with Haemophilia sufferers and their families, giving more insight to the public on an often misunderstood illness.
The production
An insightful look at the artist in his home town of Galway, creating in his studio, meeting Haemophilia sufferers in Dublin and taking that experience and then creating a work of art.
Meeting the health professionals and the sufferers to explain what the illness is and how there is great hope for the future with medical advances. A great future ahead.
