Bank of Ireland
broadcast tv ad
The Brief
Produce a Christmas ad for Bank of Ireland. Engage with a magical production, one with a happy and festive feel to it.
The production
A real story was utilised, with the head porter in Bank of Ireland College Green, doing the rounds, checking the building after everyone had gone home.
This great character was given a magical treatment. Utilising CGI and a real Reindeer, a story of magic was constructed. Is the porter really Santa?
Result
This advertisement was originally designed for online but the client extended to broadcast on RTE and TV3 after senior management viewed the production. The cost saving from a broadcast originated production with the same quality was extensive.
Measurement
The feedback from broadcast and the measurement from online was excellent but the big win was the saving for the client compared to broadcast TV ad normal prices.
