Produce a Christmas ad for Bank of Ireland. Engage with a magical production, one with a happy and festive feel to it.
This great character was given a magical treatment. Utilising CGI and a real Reindeer, a story of magic was constructed. Is the porter really Santa?
This advertisement was originally designed for online but the client extended to broadcast on RTE and TV3 after senior management viewed the production. The cost saving from a broadcast originated production with the same quality was extensive.
The feedback from broadcast and the measurement from online was excellent but the big win was the saving for the client compared to broadcast TV ad normal prices.