Red Wave
Munster Rugby

Brief

Produce an online call to the fans of Munster Rugby to rally behind the team for the upcoming match at the Aviva. A sharable, engaging and passionate video.

Solution

Bringing the magic of Thomond Park and Munster Rugby to the Aviva Stadium.

We simulated a red wave travelling from Munsters Thomand Park to the Aviva led by Conor Murray.

Together with Munster Rugby we brought the pride of Thomand park to the Aviva Stadium. Our crew travelled from Limerick to Dublin, filming in multiple locations to create this video. With the use of a body double and green screen we created the illusion of Conor Murray running across the country to reach the Aviva Stadium with a red tidal wave following him to signify the fans.

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Results

Used on SportsJoe.ie

and sportforbusiness.com

Shared by

Conor Murray on Twitter

Hailed by

Munster Rugby as one of the finest online videos produced.

Measurement

130,000

Facebook views

10,000

YouTube views

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