To provide maximum innovation, engagement and exposure to the widest audience as main sponsor at the National Ploughing Championships through: Online, onsite general public, onsite stand visit and Media.
An emotional look at the O’Reilly farm in Kilkenny in a pre-event engagement with the farming community.
A live show streamed each day.
A live mix of on stage action and pre-recorded content sent to a Jumbo screen outside the tent, for the entire show.
Capturing and distributing content throughout the show, hourly to media.
A 360° Virtual Reality Experience. Produced with the latest Drone and 360° VR cameras, and played through experience chairs with VR headsets. This allowed visitors to experience a 360° flight and tractor driving ploughing experience.
Highlights of the event aired the following week.
views of O Reilly video. Largely farming community
views of live show. Largely farming community
onsite attendees walked past our screen.
largely young farming community experienced the VR production.
viewers of video output from the show.
All targets in all areas met and exceeded. Both in numbers and engagement.
Best Digital Marketing Campaign of 2016