Ploughing
Championships

Client brief

To provide maximum innovation, engagement and exposure to the widest audience as main sponsor at the National Ploughing Championships through: Online, onsite general public, onsite stand visit and Media.

Pre-event engagement

An emotional look at the O’Reilly farm in Kilkenny in a pre-event engagement with the farming community.

Online engagement

A live show streamed each day.

Drawing visitors to the client stand

A live mix of on stage action and pre-recorded content sent to a Jumbo screen outside the tent, for the entire show.

Media distribution onsite

Capturing and distributing content throughout the show, hourly to media.

On Stand Engagement

A 360° Virtual Reality Experience. Produced with the latest Drone and 360° VR cameras, and played through experience chairs with VR headsets. This allowed visitors to experience a 360° flight and tractor driving ploughing experience.

Post event engagement

Highlights of the event aired the following week.

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Results

Over 100.000

views of O Reilly video. Largely farming community

Over 140.000

views of live show. Largely farming community

291.000

onsite attendees walked past our screen.

1500

largely young farming community experienced the VR production.

Over 800,000

viewers of video output from the show.

Measurement

All targets in all areas met and exceeded. Both in numbers and engagement.

Bonkers.ie Award for

Best Digital Marketing Campaign of 2016

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