Junk Kouture
at 3 Arena

Client Brief

Produce content for Youtube, Instagram, Snapchat  and Facebook to engage early in this project timeline.

Produce content to encourage, inspire and inform the applicants in this competition throughout the process, from design to manufacture and ultimately performance in the Three Arena in front of 8,000 guests. Bring the judges, including Louis Walsh to the forefront of the process early in the timeline.

Solution

In three words Junk Kouture is Fabulous, Current and above all else Fun.

We developed a suite of video content for the fashion competition raising environmental awareness amongst Irish teens with these ideals in mind. Alongside Snapchat superstar (superstar? Influencer, celebrity) James Kavanagh we visited schools the length and breadth of Ireland inviting them to join us at the final in the Three Arena, spoke to experts in their area to give their top tips and created a stunning video of the final event.

Top Tips

A series of experts/role models giving tips on everything from performance to makeup.

Wildcards

Surprise visits to schools, presenting a Wildcard to students who thought they didn’t make it.

Silver Tickets

The moment school teams find out they made it to the 3Arena final

Judges Videos

Get to know Louis Walsh and the other judges,

Event

Highlights of an amazing experience for these students

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